AI: Qualcomm's Secret Weapon to Revitalize the Smartphone Market

NNicholas September 6, 2023 4:32 PM

Qualcomm's CEO, Cristiano Amon, believes that artificial intelligence (AI) could reignite the smartphone industry. Amid an overall dip in global smartphone sales, Amon suggests that AI may introduce a new cycle of upgrades, pushing the envelope in mobile technology.

Upcoming Snapdragon Summit could drive AI advancements

Cristiano Amon, Qualcomm's CEO, has an optimistic outlook on the future of AI in the smartphone industry. In an interview, he discussed the potential impact of the company's forthcoming Snapdragon Summit, which he believes could be a game-changer for mobile technology. The summit will focus on the incredible use cases that AI offers, particularly in relation to original equipment manufacturers (OEMs) and smartphones. Amon anticipates a new upgrade cycle for phones, though he admits the precise timing remains unclear.

The smartphone market has seen a significant dip in sales this year, with consumers becoming increasingly cost-conscious. Many have opted not to upgrade their devices, noting little difference in functionality between current and older models. This is particularly true for models boasting sophisticated cameras and processors that were once considered premium features. This perception of diminishing returns has caused global smartphone sales to drop by 11.3% year-over-year, resulting in the lowest sales level since 2013.

Qualcomm's focus on AI in smartphones contrasts Nvidia's approach

Qualcomm and Nvidia, two giants of the semiconductor industry, have chosen diverging paths in the AI domain. While Nvidia concentrates on integrating AI into data centers, Qualcomm is looking to bring AI to smartphones and other devices. This distinct approach could potentially offer a new avenue for AI application and drive a fresh wave of upgrades in the smartphone industry. As Amon notes, this opportunity has yet to fully materialize but the company's activity in the AI space is a solid indicator of their strategic direction.

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