Apple Raises the Bar in the Race of Conversational AI Development

NNicholas September 6, 2023 8:42 PM

Apple Inc. is significantly ramping up its spending to advance in the field of Conversational AI, with a daily budget reaching into the millions. The ultimate goal is to create features that allow iPhone users to accomplish complex tasks through simple voice commands.

Apple's big leap into conversational AI

Apple is known for pushing the boundaries in tech, and their latest endeavor is no exception. They're pouring millions of dollars daily into the development of conversational artificial intelligence (AI). The aim is to develop features for iPhone that allow users to use straightforward voice commands to automate tasks that currently require multiple steps. For example, a user could instruct Siri, Apple's voice assistant, to create a GIF from their five most recent photos and text it to a friend, all without lifting a finger.

Four years ago, John Giannandrea, Apple's head of AI, had the foresight to assemble a team dedicated to developing conversational AI, specifically in the realm of large-language models. This technology, which is just now gaining significant attention in the software industry, is crucial for enabling more natural and effective communication with AI. The team's work now appears incredibly timely, especially in light of the recent launch of ChatGPT, a chatbot that has sparked a surge in interest in language models.

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