In the face of increasing ad fraud and cyber threats fueled by AI-powered bots, Israeli start-up, ClickFreeze, is employing innovative solutions to safeguard digital spaces. Led by cyber veteran CEO David Allouch, the company seeks to reshape our online experiences, ensuring safety and integrity in a world increasingly dominated by automated traffic.
Navigating the bot spectrum
In an ever-connected digital world, the prevalence of internet bots, software applications designed to automate tasks, has steadily increased. These bots, while potentially beneficial in streamlining processes and providing detailed data, also pose considerable threats. Reports indicate that a substantial portion of internet traffic is due to bots, changing the landscape of the internet from human interaction to automated traffic. This reality presents a complex challenge for organizations that must navigate both the potential benefits and risks of AI-powered bots.
ClickFreeze's preemptive approach
In response to the rise of malicious bots, Israeli start-up ClickFreeze, led by former hacker CEO David Allouch, offers a potential solution. The company's innovative approach, termed Preemptive Analysis, focuses on strengthening server protection through the application of AI and machine learning. ClickFreeze's system correlates millions of data entries within an AI model, enabling real-time detection and preemption of cyber threats. ClickFreeze's goal is to identify and halt potential bot-driven criminal activities before they penetrate servers, ranging from e-commerce websites to critical banking infrastructure.
Another innovative aspect of ClickFreeze's approach lies in its ability to address newly emerging threats. Research has shown that hybrid bots are being used by criminals to perpetrate large-scale mule account fraud in financial institutions. These illicit activities, which often go undetected, involve the opening of mule accounts that enable fraudulent transfers. By addressing this threat, ClickFreeze's AI-powered Preemptive Analysis stands at the forefront of cyber defense, striving to shape a safer, more secure online future.