Small businesses are increasingly turning to artificial intelligence (AI) to enhance their marketing strategies and operational efficiency. A study by e-commerce platform Constant Contact reveals that the use of AI has led to significant improvements in business success rates, with a particular emphasis on personalized marketing campaigns.
AI enhances small business marketing
Small businesses are harnessing the power of artificial intelligence (AI) to bolster their marketing efforts and streamline operations, saving both time and money. This is according to a recent study conducted by Constant Contact, an e-commerce marketing and digital platform. The study highlights the crucial role that AI plays in boosting the efficiency and effectiveness of small business operations, particularly in the realm of marketing.
AI and personalized marketing campaigns
AI is proving to be an invaluable tool for small businesses, particularly in the sphere of marketing. One of its most effective uses is in the creation of personalized marketing campaigns. By leveraging AI, businesses can segment their customer base according to interests and demographics, enabling the delivery of targeted messages that are more likely to resonate with the recipient. This can lead to improved click-through and conversion rates, boosting overall Return on Investment (ROI).
Constant Contact is a leading player in the e-commerce marketing and digital platform space. Under the guidance of CEO Frank Vella, whose experience spans renowned tech firms such as Microsoft, Xerox, GE Capital, and HP Enterprise, the company continues to lead the way in exploring how small businesses can leverage AI and marketing automation to achieve the biggest impact.
For businesses that are new to AI, Vella advises starting with small steps and gradually building up to more sophisticated strategies. Initiatives such as content generators and simple automations can be an effective starting point, helping businesses to hone their AI skills while reaping immediate benefits. As businesses become more comfortable with the technology, they can start to explore more advanced AI applications.
AI as a time-saver for busy businesses
Given the demanding nature of running a small business, owners are constantly on the lookout for more efficient ways to market their offerings and attract new customers. This is where AI can provide significant value. By automating many of the tasks involved in marketing, AI can save business owners considerable time, enabling them to focus on other critical areas of their operations.
Fast and lasting impact of AI
The benefits of AI for small and medium-sized businesses (SMBs) are not just immediate, but also long-lasting. According to the study, around 40% of SMBs that have been using AI for less than six months have seen quick results. This number jumps to 57% after one year. As the technology continues to develop, its value to businesses only increases. This is why a staggering 88% of SMBs that are using AI for marketing are leveraging it in two or more areas of their operations.