Leveraging AI: Meta's Strategy for Enhanced Ad Performance and User Engagement

JJohn August 23, 2023 7:32 AM

Meta Thailand is harnessing the power of Artificial Intelligence (AI) to boost return on investment for businesses and advertisers, while simultaneously concentrating on growing its short video service, Reels. The strategy involves enhancing personalized content for its vast global user base, improving ad impressions and cost-effectiveness, and fostering business-client interactions through its messaging app.

Harnessing AI for Optimal Ad Performance

Meta Thailand is using Artificial Intelligence to maximize return on investment for businesses and advertisers. It's banking on its short video service, Reels, to further attract and engage users. With a hefty user base of 3.88 billion active users worldwide and 65 million Facebook users in Thailand, Meta's strategy is to utilize the power of these numbers for optimal ad performance.

Personalizing Content for Increased User Engagement

One of the ways Meta is implementing AI is by creating personalized content for users. This strategy has led to a significant increase in user engagement - a 24% surge in the consumption of Reels content on Instagram and a 7% increase in time spent on Facebook. The more personalized the content, the more it aligns with user preferences, making it more likely to retain their attention.

AI: The Key to Cost-Effective Ad Impressions

Meta's Advantage Suite, empowered by AI, has proven to be a game-changer. It has boosted ad impressions by an impressive 34%, all while reducing the price per ad by 16%. This strategy has directly led to an improved return on investment for advertisers, proving that AI can bring about cost-effectiveness and high performance in ad marketing.

Meta's messaging app has emerged as a significant channel for businesses to connect with their customers. Each week, over 1 billion people worldwide communicate with businesses through this platform, highlighting the app's crucial role in facilitating business-client interactions.

Prominence of Video Content on Meta Platforms

In Thailand, video content proves to be the king on Meta platforms, with over half of the time spent on these platforms dedicated to video viewing. This fact underlines the significance of Meta's Reels in its overall strategy, as it continues to drive engagement and aids users in discovering and evaluating products.

Meta's latest venture, a text-based conversation app named Threads, has shown phenomenal early success. Within just five days of its launch, Threads experienced an overwhelming response with over 100 million sign-ups, making it the fastest-growing app. Threads aim to create a public community space similar to Instagram, stimulating conversations and reactions in an inventive and positive way.

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