Mastering AI Adoption: A Success Story of a New Feature

JJohn October 2, 2023 11:46 PM

The journey of launching a successful AI feature is not always a smooth ride. This article uncovers the pitfalls and triumphs of a tech startup, Gigasheet, as they strove to integrate AI into their product and witnessed a 5% adoption rate within the first week.

The pitfalls of hasty AI integration

Despite the buzz around AI, incorporating an AI feature into a product doesn't automatically lead to success. Gigasheet, a tech startup, learnt this the hard way. Their initial AI feature, which was a summarization tool using Generative Pretrained Transformer (GPT) models, didn't align with their users' needs. The feature could write a short paragraph describing each file uploaded by users, but it didn't improve the user experience. As a result, the feature saw a mere 0.5% adoption among returning users in its first month.

Realizing that their initial AI feature failed to add meaningful value to their users, Gigasheet decided to refocus on their users' needs. They developed an 'AI as agent' approach, which allows users to interact with data in their product via natural language. The AI agent in their product makes API calls based on a natural language conversation with the user, acting on their behalf. This approach resonated well with their users, resulting in a significant jump in AI feature adoption - a whopping 5% in the first week.

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