Voice Actors Stand Against the Rising AI Threat in Entertainment

JJohn July 24, 2023 2:46 AM

In the face of advancing AI technology, voice actors are banding together to safeguard their profession. With AI posing potential threats to their livelihood and artistic rights, actors are calling for regulations and protections in the entertainment industry.

Voice actors discuss AI threat

Voice actors are expressing concerns over the increasing adoption and capabilities of generative AI technology in the entertainment industry. A panel at the recent San Diego Comic-Con, including members of the National Association of Voice Actors (NAVA) and the SAG-AFTRA national executive director, Duncan Crabtree-Ireland, delved into the specific threats generative AI poses to their profession. The panel emphasized the need for the entertainment industry to reject the idea that AI is an inevitable and uncontrollable force, advocating instead for the power to govern how it's utilized.

To address the AI threat, actors are proposing solutions such as 'talent first' provisions in contracts and creating companies that make sure AI is used in tandem with human talent. These proposed solutions are aimed at preserving artistic integrity and ensuring that actors are adequately compensated when AI is used. The idea is to establish a framework where AI complements human talent instead of replacing it, and where actors maintain some control over their work.

Potential misuse of AI

According to Duncan Crabtree-Ireland, the SAG-AFTRA national executive director, the real threat of AI doesn't lie in its current capabilities. Rather, it stems from the potential misuse of the technology in the future. This existential threat calls for vigilance in how AI is deployed in the entertainment industry. It raises the question of who controls the use of technology and the importance of taking a stand against potential abuses.

Importance of contract protections

Another point of focus in the panel discussion was the importance of proper protection measures in contracts for voice actors. As AI technology evolves, it's crucial to ensure that contracts provide sufficient safeguards for actors' rights. The panel warned that without such protections, voice actors could potentially find themselves out of work after their first job, underscoring the urgent need for industry-wide changes.

More articles

Also read

Here are some interesting articles on other sites from our network.