ASOS and Rokt Join Forces to Enhance Online Shopping Experience with AI

JJohn August 3, 2023 11:43 PM

ASOS Media Group is collaborating with Rokt to boost its online shopping experience across 15 territories. Leveraging Rokt's artificial intelligence and machine learning technology, ASOS aims to unlock first-party data, create personalized experiences, and build stronger customer engagement and loyalty.

ASOS and Rokt partnership: A global impact

ASOS Media Group is set to take its online shopping experience to a new level. The company has chosen to team up with Rokt to bring this change to life across fifteen territories including the U.K., Europe, North America, and Australia. Together they will focus on driving customer engagement and building brand loyalty using the innovative technology that Rokt offers.

Enhancing ASOS customer experience with AI

Rokt’s standout AI and machine learning technology will be the key tool for ASOS to unlock first-party data. This technology will allow ASOS to create highly personalized experiences for its customers. By understanding individual customer behaviors and preferences, they can tailor unique experiences that are relevant and engaging for each customer, thus increasing overall satisfaction and loyalty.

Rokt's growth trajectory with ASOS partnership

The partnership between Rokt and ASOS signifies more than just a technological upgrade for ASOS. It also represents the continued growth and expansion of Rokt across Europe and other parts of the world. This partnership will strengthen both companies' position in the market and increase their competitive edge.

Using Rokt's technology, ASOS will be able to optimize post-purchase offers for its customers. This means they will not only be able to personalize the shopping journey but also introduce relevant non-endemic offers to its users. This new feature will further improve the user experience and open up new avenues for customer satisfaction and retention.

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